UPDATE: This event has been canceled due to unforeseen circumstances.

Budding entrepreneurs read on:

This program has been designed to ensure that entrepreneurs have their business fundamentals in check. Many programs focus on sales and marketing, which - whilst important - are not the reasons that most new startups fail. Jordan Green will take us through his highly valuable knowledge in analysing business plans, judging countless entrepreneurial competitions and sitting on the investment side of startups as part of his VC experiences.

Jordan's experience speaks for itself - he is very switched on and this event is not to be missed. You'll learn more in 1 day with him than you will in 4 entrepreneurial subjects at uni.

Kingston Development is sponsoring this event.

Full details are on: http://www.entrepreneuressentials.com.au

Date: 20th March 2010
Where: Melbourne CBD
Price: $195.00 per person includes full day program, entrepreneur’s manual, proper coffee and tea from a proper cafe, gourmet sandwiches for lunch

Snapshot of program:

Part 1: Idea & Opportunity Analysis

Understanding "value" and "pain"
The difference between end-user, customer and channel
There is no "New economy" but, there are new customer behaviours
A "need to have" is far better than a "want to have" so how can you re-invent/re-cast your offering to be a "need to have" for your real buyer.
Technology is not as important as the right message, the right values and the right level of service - put people first and products second.
If you are building the business for exit, what will that look like, who will buy it, why will they buy (the strategic/financial value), and when will they buy
If you are starting a business to have a job – don't!

Part 2: Revenue Model & Measurement

Don't rely on advertising for revenue
Direct vs. indirect channels; when, why and how to use them
Understand "exclusivity" and how to get paid for it/earn it
Getting the price right
Don't discount - add value
What is margin and how to grow it
Free is not a business but, it can be a good enticement/promotion
Understanding what is required in a budget, how that translates to operational accounts and how to use management accounts to monitor, manage and grow the business
Understand how much funding you need to fuel growth and where you will get it on a day to day basis

Visit http://www.entrepreneuressentials.com.au

About the Speaker:

Jordan Green is the Co-Founder and Deputy Chairman of the Australian Association of Angel Investors; Founder and CEO of Melbourne Angels, and was a founding partner and Managing Director of Melbourne Venture Partners, one of the best performing venture capital fund managers in Australia. In the last twenty-five years Jordan has been active as an entrepreneur, angel and venture investor on three continents and continues to pursue his interests in Australia and overseas as an investor, board member and board adviser to a number of private and unlisted public companies.

First qualified as an Electronics Engineer, now a Chartered Professional Engineer, Jordan has an MBA from Melbourne Business School and a number of postgraduate qualifications in marketing, product development and managing innovation. Jordan has over twenty seven years first-hand experience in the strategic and tactical applications of engineering, manufacturing, computing and information technologies to business and industry in Australia, USA, Asia and Europe.

Visit http://www.entrepreneuressentials.com.au

Posted by Tian @ 10.07am, 8/3/10