Ever wonder how Steve Jobs leave the indelible impression that Apple's products are really great, really easy and just plain awesome? Since it's the "pitch month" at SE|AoC we are going to post a lot of stuff to help you pitch. Here's a 2-minute YouTube video of the Zen of presentation at Apple's Sept. 9 event, stripped of just about everything but the adjectives.
Yes, Steve's secret formula is to use heaps of "awesome" adjectives during his presentation.
The point to make is don't be afraid to flatter your idea or product during your pitch. If you believe your product is incredible, tell your audience, and more importantly support it with evidence (you will notice this if you watch the full video). But remember not to overdo it in case someone will make another video like the one above to mock you.
