1. Title of your concept
2. Name of team leader & student number (person to be contacted)
3. Name of all team members & student number/s (if applicable)
4. Describe your Idea (100 words or less)
5. Who is the target customer and market for your product/service
6. Why will your customer buy
7. Who are your competitors
8. How will this business make money
9. How do you plan to deliver your product/service to the market
10. How are you going to proceed with your idea

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